In this session...
This session provides insight from the companies and experts on the cutting edge of CTV, using technology, data and curation solutions to deliver the next generation of strategy, activation and optimization today.
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CTV growth is driving the industry because CTV delivers the attention brands need and content consumers want. Technology and data partners are working with brands to chart the next generation of CTV delivery that bridges national strategies with localized activation and capitalizes on what AI and ML were designed to do in programmatic, customized video at scale.
This session provides insight from the companies and experts on the cutting edge of CTV, using technology, data, and curation solutions to deliver the next generation of strategy, activation and optimization today.
View Less
What You'll Learn from This Session...
- Data partners are reinventing targeting in the CTV landscape.
- CTV is gaining budgets from expected and unexpected places.
- Staying ahead of regulatory changes will be critical for future success in CTV.
