Adam Gerber

Adam Gerber is Executive Director, US Investment Strategy for GroupM, WPP’s media investment group, collectively representing more than $14B in investment from the world’s largest and most dynamic advertisers, including NBCUniversal, Unilever, Ford, Google, Mars, The Coca-Cola Company, and L’Oreal.

In his role, Gerber leads initiatives to help GroupM’s clients create and capture value across a rapidly changing media landscape by co-developing new advertising models with media companies, defining and scaling omni-channel addressable capabilities, and creating competitive advantages in an era of platform-based, data-driven campaign management.