In this session...
Today’s consumers are more diverse than ever. They are also exceptionally intentional about how they spend their time, money and energy — with no patience for virtue signaling or insincerity from the companies they support.
So how can brands engage with their audiences in an always-on, genuine way that builds cultural fluency and understanding?
Sanyu Dillon, CMO of Penguin Random House U.S., will discuss how PRH is using creative strategies, consumer insights and a test-and-learn approach to reach new communities of readers. Learn how to tailor your marketing strategies for a wide range of diverse audiences with different needs, motivations and expectations.
