In this session...
On this panel moderated by Roundel, Target’s media company, hear from panelists across leading brands and companies including Criteo, Kimberly-Clark, Mindshare, and PepsiCo as they share insight into how to put together win-win full-funnel campaigns using sponsored product ads to meet brand objectives while bringing “hand raising” consumers the products they want and need.
Retail media not only drives sales, but also can be effective in reaching all stages of the consumer consideration process. Whether consumers are casually browsing or looking for a specific need, sponsored product ads are a flexible tactic for meeting brand objectives, from awareness to conversion.
What You'll Learn from This Session...
- Sponsored product ads provides strong always-on presence that can complement other tactics like display, and the search data can be used to inform other media buys, such as creative decisions and strategies.
- Retail media offers a unique safe space for advertisers on premium retailer environments, and through sponsored search, there’s no need to worry about brand safety.
- While sponsored product ads is often thought about as a lower funnel, performance-focused tactic, it can accomplish other objectives like raising awareness for new brands, increasing shelf presence and purchase intent.