Sherry Smith is Managing Director of Retail Media, Americas at Criteo, in which she oversees daily operations and strategy for Criteo’s Retail Media commercial team.
Throughout Sherry’s 20+ year career, she’s led teams to develop global digital and promotional initiatives on behalf of Retail and Consumer Packaged Goods clients working with the world’s largest retailers and brands, including Walmart, Sam’s Club, Target, Kroger, CVS, General Mills, Nestle and Kraft.
Sherry also has over 10 years of experience in digital marketing, helping retailers and marketplace providers mature into multi-million-dollar media publishers. By providing a holistic digital strategy and technology recommendation, Sherry’s enabled retailers to leverage the full power of their data across various forms of media to include display, native, sponsored product, and programmatic advertising, as well as email, content and social media marketing. She’s been featured in Ad Age, Digiday and Huffington Post
Sherry Smith Job Title Managing Director, Retail Media, Americas Company CRITEO