In this session...
DTC brands have emerged as the darlings of e-commerce, but many still approach two key pillars - brand awareness and revenue growth - in silos. Rain the Growth Agency has cracked the code for approaching them together through Transactional Brand Building.
Bianca Reed, Rain the Growth Agency’s Vice President of Client Service, Inclusion Marketing & Valerie Kaplan, Chief Marketing Officer of Headspace, candidly discuss how a joint approach not only drives sales and generates awareness, but also builds true brand loyalists.
What You'll Learn from This Session...
- Explore how to merge brand awareness and revenue growth effectively through transactional brand building.
- Understand the need for measuring success differently for brand and conversion and the relationship between the two.
- Identify ways to turn your consumers into brand loyalists.
