Val Kaplan

Val is the Chief Marketing Officer at Headspace, a global leader in mindfulness and meditation. She leads a cross-functional marketing team with shared responsibility for acquisition, conversion, and retention. Joining the company in 2021, Val drives Headspace’s vision, strategies, and the overall brand forward to achieve its powerful mission of improving the health and happiness of the world.

Prior to Headspace, Val was VP of Growth Marketing for Hulu, where she led marketing efforts across the full subscriber lifecycle, including media, acquisition, lifecycle, and product marketing. At Hulu, Val helped drive record-breaking growth for the streamer, more than doubling their subscriber base in under 3 years. Before Hulu, Val led growth efforts for both DTC and media businesses such as Helix Sleep and Instagram. She also worked in various sales and marketing positions at HBO to drive the growth of their subscription businesses.

Val holds an MBA from Harvard Business School.