In this session...
Consumers are demanding cultural fluency, authenticity and meaningful experiences from brands. Our responsibility is no longer simply delivering the audience, reach and frequency, but rather to challenge the traditional must-haves and focus on delivering both growth and good. To make meaningful progress, we need to take a closer look on how we do business, how we tell stories, and how we consume and invest in media.
In this session, we will delve into disrupting the legacy models to build a more modern approach to the marketplace, challenging ourselves to rethink industry norms, and moving the unmovable to propel a cycle of real growth for the industry and society.
What You'll Learn from This Session...
- How can we change the perception and break barriers to provide innovation and sustainability?
- How can we build a more diverse, equitable and transparent supply chain, and create real changes for diverse-owned businesses in our industry?
- How do we use our collective influence to offer solutions that provide a positive impact across the full advertising ecosystem, to create value and growth for all?