In this session...
What does it take to build enduring brands? How do disruptive forces unlock future growth opportunities? How can agencies help brands create lifetime value for their audiences? Join UM’s Global CEO Eileen Kiernan for a revealing fireside chat with Campaign US Editor Alison Weissbrot around the future of the agency-client paradigm and how a data-fueled Futureproof approach drives experiences that earn their place in consumers’ hearts, minds and wallets.
