In this session...

Join 605 in kicking off “Measurement Matters”, a series of discussions focused on the different aspects of advanced TV measurement and activation. This session will delve into the various TV viewing data sources powering advanced TV measurement and data activation today. The panel will also explore how ad sales, brands and agencies leverage advanced TV viewership sources to achieve next-generation attribution.

We all know that data matters, so please join us for a lively discussion on how TV viewership sources empowers and handicaps measurement with a panel of industry experts from all sides of the equation. View Less

What You'll Learn from This Session...

  1. What viewing data sources are available?
  2. How does the panel size and matching rights affect what is achievable?
  3. How is Set-Top-Box different from ACR data?

Presented with


Noah Levine Chief Revenue Officer 605
Beth Coleman Senior Vice President, Marketing and Partner Insights Viacom
Aaron Bernstein Senior Director, Insights and Advocacy Walmart
Jonathan Steuer Chief Research Officer Omnicom Media Group
Sam Garfield Vice President, Data Strategy and Advanced Audience Platforms Discovery

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic   Video   Data 

Track  Future of Data