In this session...
Join 605 in kicking off “Measurement Matters”, a series of discussions focused on the different aspects of advanced TV measurement and activation. This session will delve into the various TV viewing data sources powering advanced TV measurement and data activation today. The panel will also explore how ad sales, brands and agencies leverage advanced TV viewership sources to achieve next-generation attribution.
We all know that data matters, so please join us for a lively discussion on how TV viewership sources empowers and handicaps measurement with a panel of industry experts from all sides of the equation.
What You'll Learn from This Session...
- What viewing data sources are available?
- How does the panel size and matching rights affect what is achievable?
- How is Set-Top-Box different from ACR data?