In this session...

The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. If the link between purpose and performance has been asserted, though, why is there a lack of measurement in this area? And how can marketers maximize and measure their position? Join us, as we examine how brands can move from making an impression to making a difference.

What You'll Learn from This Session...

  1. The proof of purpose - why brand purpose leads to better business
  2. How to triangulate purpose, culture and activism to generate belief-driven purchasing across the buyer journey
  3. How LinkedIn can help you to deliver brand purpose and value in the moments that matter most

Presented with


Penry Price Vice President, Marketing Solutions LinkedIn
Zoe Zeigler VP, Chase Sapphire Brand & Advertising JPMorgan Chase
Richard Edelman President & CEO Edelman

Event Details

Event Type Seminar

Track  Brand Purpose