In this session...
We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.
What You'll Learn from This Session...
- Explore the core characteristics, values and behaviors of Gen Z.
- Identify lifestyle themes -from urban living, digital nomads to modern wellness which impact how/when and why they are engaging with brands.
- Identify brands doing it right with Gen Z. Brands that are successfully designing products, experiences and campaigns that are relevant, transparent and fluid.
- What’s ahead as this generation moves into adulthood.