In this session...

We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.

What You'll Learn from This Session...

  1. Explore the core characteristics, values and behaviors of Gen Z.
  2. Identify lifestyle themes -from urban living, digital nomads to modern wellness which impact how/when and why they are engaging with brands.
  3. Identify brands doing it right with Gen Z. Brands that are successfully designing products, experiences and campaigns that are relevant, transparent and fluid.
  4. What’s ahead as this generation moves into adulthood.

Presented with


Julie Foster Senior Director, Marcom Activation EA Sports
Marie Whitworth Head, Multicultural Marketing Pizza Hut
Liz Gray Head of Cultural and Consumer Insights, CAA Brand Consulting CAA
Monica Dreger Vice President, Global Consumer Insights Mattel, Inc.

Event Details

Event Type Seminar

Track  GenZ