In this session...
Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this crucial area for marketers.
What You'll Learn from This Session...
- Understand how industry leaders view the business problems that need to be solved
- Views on how a potential solution could be brought to market to address better Cross Media Measurement
- How the industry is partnering on solutions and what components will be crucial to success
