In this session...

Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.

What You'll Learn from This Session...

  1. Turning a startling observation into a powerful conversation
  2. Interrogating the issues and opportunities for changing the balance of sports coverage
  3. Connecting new ideas and individuals to unlock further commitment and initiative

Presented with


Lara Herzer Group Creative Director mcgarrybowen Chicago
Nicole Kankam Managing Director of Marketing United States Tennis Association
Caiti Donovan Co-Founder and CMO SheIS
Jennifer Zimmerman Global Chief Strategy Officer mcgarrybowen
Alyse LaHue General Manager Sky Blue FC of the National Women’s Soccer League

Event Details

Event Type Seminar

Track  Gaming & ESports