Jennifer Zimmerman

As Global Chief Strategic Officer, Jennifer oversees the planning and strategy teams across mcgarrybowen’s global network. Jennifer is charged with spearheading the agency’s proprietary strategic process and serves as executive lead on most client partnerships, including American Express, Disney, Clorox, United Airlines, Subway, and Verizon.

After joining mcgarrybowen in 2003 as employee number eight, Jennifer quickly became a key driver to fuel the agency’s incredible growth and unprecedented success. (Ad Age named it the fastest growing agency start-up ever.) The proprietary strategic framework that Zimmerman developed—she calls it “masterbranding”—is a refreshingly unique and simple strategic philosophy designed to unearth big, iconic ideas that have the power to transform client brands and businesses.

Jennifer is a sought-after speaker at industry events from Cannes to ANA and has been quoted in publications from Campaign to Adweek to Huffington Post to Bloomberg.