In this session...

There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.

What You'll Learn from This Session...

  1. Best practices to engage the Twitter audience in an impactful way
  2. How to infuse personality into your brand via a strong brand voice
  3. The power of connecting your brand stories and content strategy to cultural moments

Presented with


Nina Mishkin Head of Global Content Strategy Twitter
Nick Miaritis EVP VaynerMedia
Vikramjeet Singh Vice President Marketing- U.S. Beverages, Snacks, Desserts Kraft Heinz

Event Details

Event Type Seminar