In this session...
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
What You'll Learn from This Session...
- Best practices to engage the Twitter audience in an impactful way
- How to infuse personality into your brand via a strong brand voice
- The power of connecting your brand stories and content strategy to cultural moments
Story Crafters