In this session...
More than ever, companies and brands are engaging in corporate social responsibility initiatives and financially supporting a vast array of charitable organizations that as a result, could also provide traditional employee engagement opportunities (volunteering, mentoring, fundraising, etc.). Across the industry, there are plenty of content creators and storytellers who are able to help craft a narrative by leveraging in house capabilities to make serious and often-neglected issues a consistent part of the conversation.
What You'll Learn from This Session...
- 1. “Stories make, prop up, and bring down systems. Stories shape how we understand the world, our place in it, and our ability to change it. Story has many different qualities that make it useful for the work of systems change. It’s a direct route to our
- 2. The most valuable thing a company or brand can do for philanthropic or social impacts organizations is to give its specialized talents, access and influence. Ask “What can we uniquely add to this process of change-making given who we are and what we do
- 3. Institutionalizing this kind of capabilities- and influence-based model is good for both consumer and employee attraction and retention.
Impact Makers