In this session...

People-based marketing has become a generic term that it is clouding the media space with misconceptions and misrepresentations. In this session, we uncover what is wrong with the space and dive into the truth of marketing to real people. Leaders who work closely with the people-based platforms, will discuss the misconceptions, the reality and the future.

The discussion will also cover what you need to know, what to do, what not to do, and what’s next.

What You'll Learn from This Session...

  1. What is People Based Marketing (PBM)….and most importantly what it ISN’T
  2. Understand the difference between targeting and insights vs. results and measurement in a PBM focused industry
  3. The future of people-based targeting


Kris Magel President DAN Media Clients
Joran Lawrence VP of Product - Targeting Oath
Anita Patil-Sayed SVP, Head of Insights M1 Dentsu Aegis Media
Jason Brown Head of AT&T Addressable Advertising Sales AT&T
Christopher Jeyes Senior Media Specialist Jaguar Land Rover

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Design   Production   Networking