In this session...

It’s been a banner year for LGBT characters on Broadway, and advertising agency Serino Coyne helped lead the charge. Shows include the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band,” the hilarious and heart-wrenching "Harvey Fierstein's Torch Song" and the gender-blending musical “Head Over Heels.” How did these shows reach audiences in the gay community and beyond? Broadway producers and creatives take a deep dive into how they gave these shows a big gay boost.

What You'll Learn from This Session...

  1. LGBT plays and musicals have had more representation on Broadway in 2018 than ever before.
  2. Advertising agency Serino Coyne handled the four new productions of these LGBT-themed shows and found new ways to reach LGBT audiences that might be interested in seeing one of these properties.
  3. While 2018 was a banner year for LGBT characters on Broadway, there is still a ways to go to make sure there is equal representation for LGBT characters and creatives on Broadway.


Erik Piepenburg Features Editor Serino Coyne
Richie Jackson Producer Harvey Fierstein's Torch Song on Broadway
Jordan Roth President Jujamcyn Theaters
Ariana DeBose Actor SUMMER: The Donna Summer Musical, Hamilton
Lisa Kron Playwright FUN HOME

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Production   Diversity 

Track  Diversity