In 2017, the pace of damage to our global image has accelerated dramatically. Navigating an “America First” strategy in a global marketplace creates a new set of challenges for all-things American. Brand leaders, image keepers and other experts discuss and debate the complexity of the American brand in a G19 era.
BRAND AMERICA IN 2017: THE FACTS AND THE FINDINGS
Overview of how the world views the U.S. now and whether it matters, including premiere of original MavenMagnet research commissioned by Advertising Week to learn whether America’s damaged image affects American brands in the global community.
Keith Reinhard
Chairman Emeritus, DDB
Ritu Ghuwalewala
Founder & COO, Mavenmagnet
LEFT. RIGHT, CENTER
CNN moderates a no-holds-barred conversation on the road we have travelled, where the
Brand USA stands today and implications for American-made products and services.
Christine Romans
Chief Business Correspondent & Anchor, CNN
Jack Leslie
Chairman, Weber Shandwick
Ken Sunshine
Founder & President, Sunshine Sachs
Mike Paul
President, Reputation Doctor® LLC
Richard Edelman
President & CEO, Edelman
Scott Farrell
President, Global Corporate Communication, Golin
REAL TIME BRIEF
The client? The United States of America. The brief? Create a global campaign to turn around the image of brand USA.
Chuck Porter
Chairman, CP+B
David Sable
Global CEO, Y&R
Jimmy Smith
Chairman, CEO, CCO, Amusement Park
Julie Menin
Commissioner, Mayor’s Office of Media and Entertainment
Matt Freeman
Operating Partner, Bain Capital
Rob Reilly
Global Creative Chairman, McCann Worldgroup
