Andy Goldberg

Andy joined GE in 2010 and is now GE’s Creative Director. In this role, he is responsible for leading the creative globally to ensure the brand is pushing the boundaries and exploring new territories while being true to the strategy and keeping the work on point. During his time at GE, Andy has led the development of the new GE Works strategic platform and the resulting creative that brings a fresh look and tone to the brand. Most recently Andy has driven the Brilliant Machines campaign and the GE/Focus Forward film project.
Before joining GE Andy was the Director of Client Services at Mirrorball, an agency that specializes in experiential, social media and branded entertainment. There, he was responsible for all client relationships, including Dos Equis, Pepsi, Perrier, and Harley-Davidson. Prior to that Andy worked as Account Director on Brand Jordan at Wieden + Kennedy. His other agency experiences include BBH and Margeotes|Fertitta + Partners, where he worked on brands such as Levi’s, SoBe, Godiva, NFL Sunday Ticket and the Tribeca Film Festival to name a few.