Lisa Bradner leads MediaVest’s local initiatives for Team Walmart. Prior to joining the team, Lisa was at Interpublic Group’s BPN where she led its shopper research, analytics and media practice. Her practice at BPN focused on driving shoppers into the store by leveraging insights from geospatial modeling, path-to-purchase research as well as local and location-based media activation.
Lisa brings over 20 years of consumer marketing, new product and business development experience to her role on the Walmart team. As a consumer marketer, analyst and client business partner, Lisa has an extensive track record of initiating and executing successful marketplace strategies in both corporate and entrepreneurial environments.
Lisa began her career in consumer marketing, first as a line marketer and later as an analyst. She spent more than 15 years focused on brand and direct marketing. She has worked for Fortune 500 manufacturers, retailers, and marketers including Sears, American Express, Fortune Brands and Time. Throughout her career, Lisa developed and launched award-winning new products and categories in the mass, drug, and office products channels.
Lisa's area of expertise is helping clients to create and deliver compelling brand experiences that drive brand engagement and loyalty in a world of fragmented media and new marketing channels. In her role as Vice President/Principal analyst at Forrester Research, she worked with retail and CPG CMO's and their teams consulting on numerous digital, media mix and brand metrics projects.
Lisa's research areas of interest centered on brand & digital strategy, loyalty marketing, cohort Web sites, and shopper marketing. During her tenure at Forrester, Lisa helped charter, and now sits on, the Procter & Gamble Digital Advisory Board.
A Chicago native, Lisa is a graduate of Yale University and holds an MBA from Northwestern University's Kellogg School of Management.