Tom Hagopian

Tom Hagopian is vice president of Advanced Advertising for DIRECTV, one of the world’s leading providers of digital television entertainment services. Hagopian is responsible for all advanced advertising product development, research and analytic services including Addressable, Interactive and Digital Ad Sales.

Prior to joining DIRECTV in 2012, Hagopian spent more than 20 years in the media industry in a variety of innovative leadership roles. His experience includes ten years at ESPN, where he launched, and new media product launches at Cablevision, TV Guide, OpenTV and Acxiom.

Hagopian is a pioneer in the advertising field and is an original member of the IAB. He also worked on the initial addressable TV trials in 2003 while at OpenTV.

Hagopian graduated from the University of Michigan where he earned his bachelor degree in Business Administration. He holds an MBA from Columbia University. He has won several Emmy awards for Interactive TV Programming and is a member of the Academy of Television Arts and Sciences and Producers Guild of America.