Over the course of a 20 year career spanning Australia, Asia, Europe and the US, Sophie Kelly has built a formidable reputation for growing and transforming global brands.
Since joining The Barbarian Group, Sophie has played an instrumental role in strategically building the agency’s executive leadership team while overseeing operations and new business efforts. During her tenure, the agency has added several major accounts to its existing client roster including Pepsi, Virgin and most recently Beam Spirits.
Prior to her current role as President of The Barbarian Group, Sophie served as Managing Director of StrawberryFrog, where she was responsible for leading the growth of new and existing clients including Jim Beam, Sabra and P&G. Previously, she acted as Global Business Director at JWT, where she ran a portfolio of worldwide Diageo brands including Smirnoff, Bailey\\\'s and Jose Cuervo.
Sophie currently sits on the Interactive Advertising Bureau’s (IAB) agency advisory board, and additionally serves as an advisory board member to nonprofit Africa Community Trust, where she is heavily involved in implementing digital initiatives in developing nations.
The Barbarian Group is an award-winning digital-centric creative agency. Founded in 2001 and a subsidiary of Cheil Worldwide, the company is run by President Sophie Kelly and founding partners Benjamin Palmer and Keith Butters. The company provides end-to-end marketing services, from creative and brand strategy to application development, to help brands navigate a world where the Internet has won, and become the central driving force behind culture and commerce.