As CEO of Mindshare North America, Colin Kinsella is responsible for the management and operation of all Mindshare activities in five U.S. cities and Canada, overseeing an agency with more than $9 billion in billings (Source: RECMA). He is the key driver of the Mindshare adaptive marketing philosophy which uses real-time consumer data to rapidly initiate, alter and optimize client marketing efforts.
Kinsella comes to Mindshare with over 20 years of experience and leadership roles in both traditional and digital advertising. Most recently he was CEO North America for Digitas, a Publicis-Omnicom agency. In that role, he was responsible for creating growth, driving innovation and spurring collaboration across the agency’s largest region. Innovations included the launch of “BrandLIVE™, a proprietary platform which combined social and content strategies with the agility of a news organization on behalf of brands in real-time. He also expanded the “NewFront,” Digitas’ digital content creation event by opening its doors to outside suppliers and competitors alike, creating an industry event similar to the Upfronts.
Previously in his career, Kinsella served as Global Chief Innovation Officer for Razorfish, a role he was appointed to in May 2009 after working as president of the agency’s Western region. Prior to joining Razorfish in 2004, Kinsella led creative, strategy and business-to-business efforts at QuinStreet, a startup specializing in online marketing and technology, which he joined after working for 14 years in a range of leadership roles at Foote Cone and Belding (FCB) in San Francisco, London and Chicago.
He holds a MBA from University of Chicago and a B.S. from University of Dayton.