In this session...
What is affluence today? What does it look like, how does it happen and how do the affluent truly feel about their lives and the world around them? Truth Central, the thought leadership unit of McCann-Erickson, the Truth Well Told agency, take us inside the findings of this latest global research study, providing a glimpse into lives of the top 20% and exploring how brands can best engage with them.
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A provocative panel discussion follows a presentation of the findings from the global research study by Laura Simpson, Global Director, McCann Truth Central.
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