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In this session...

With an estimated 20% of all U.S. advertisements containing an element of pop-culture, it's no secret that celebrities have a major influence in advertising and marketing communications. Done correctly, borrowed interest becomes borrowed equity for many brands, leveraging the power and appeal of popular personalities and properties to drive consumer awareness, relevancy and consideration. A panel of accomplished entertainment industry "insiders" and power brokers will discuss the business of pop-culture in marketing.

Discussion topics will include assessing potential relationships and partnerships, the art of negotiation, innovative compensation terms and emerging forms of engagement beyond traditional advertising. If you have a hand in sourcing or procuring star talent or music properties or are simply a pop-culture enthusiast, this panel discussion is not to be missed. View Less

Presented with


Ryan Schinman Founder and CEO Platinum Rye Entertainment
Faith Kates Owner Next Model Management
Michael Levine Co-Head CAA Sports
Jon Liebman CEO & Co-Owner Brillstein Entertainment Partners
Tommy Mottola Former Chairman & CEO Sony Music

Event Details

Event Type Seminar