In this session...
After years of helping global brands shape communication strategies as planning director on JWT's global task force, Alex Pallete immersed himself in the world of product and service innovation as a tangible way of creating meaningful relationships between brands and people. He will share what skill sets and processes are required to evolve from just communicating existing products to actually creating new products that communicate.
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He will examine real cases like the birth of Powerful Yogurt, the first ever yogurt for men.
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