Alex Pallete

After more than 15 years helping to shape brand and communication strategies for a broad range of brands around the world, Alex Pallete is now immersed in product and service innovation as a tangible way of creating meaningful relationships between brands and people. 

His point of view is a product of innovation-related studies at Stanford University, countless interviews of experts and observation of social change.

Alex was Planning Director for International Business Development on JWT’s Global Task Force, an internal unit deployed to assist on global projects within the JWT network.

 Before that, Alex helped launch Lowe Latina (LoLa) in Madrid, the first creative community of Latin talent to develop brand strategies for global brands.

Advertising Age recognized Alex in their “Top 30 Professionals Under 30 to Watch.”
 He previously held positions at Bates Miami and Ammirati Puris Lintas Madrid.

He helped create award-winning campaigns for brands such as Heineken, Vodafone, Magnum, ESPN, Mercedes-Benz, Johnnie Walker and IKEA.

Alex has been a jury member of the Effie Awards (in USA and Spain) and most recently at Cannes Lions Festival.