In this session...
Live sports has emerged as a major source of \"DVR proof\" content for brands to engage creatively with teams, leagues and fans. In-venue technology upgrades, 2nd screen experiences and social media platforms are but a few of the enablers for such engagement. Our panel of senior executives will examine the “state of the industry” across a number of perspectives.
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- Why do brands love live sports?
- How do brands, the media outlets, and the teams create authentic integrations?
- How is the 2nd screen creating incremental opportunities for brands and media?
- What role will social media play in this engagement?
Philip Wrigley of Chicago Cubs fame was said to have claimed, “Baseball is too much of a sport to be a business and too much of a business to be a sport.” Let’s see if Mr. Wrigley’s observation still applies.
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