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In this session...

Live sports has emerged as a major source of \"DVR proof\" content for brands to engage creatively with teams, leagues and fans. In-venue technology upgrades, 2nd screen experiences and social media platforms are but a few of the enablers for such engagement. Our panel of senior executives will examine the “state of the industry” across a number of perspectives.

  • Why do brands love live sports?

  • How do brands, the media outlets, and the teams create authentic integrations?

  • How is the 2nd screen creating incremental opportunities for brands and media?

  • What role will social media play in this engagement?

  • Philip Wrigley of Chicago Cubs fame was said to have claimed, “Baseball is too much of a sport to be a business and too much of a business to be a sport.” Let’s see if Mr. Wrigley’s observation still applies. View Less

Presented with


Eric Grubman President of Business Ventures NFL
Frank Cooper CMO, Global Consumer Engagement PepsiCo Inc.
Glenn Brown Director, Promoted Content & Partnerships Twitter
Jon Wertheim Executive Editor & Senior Writer Sports Illustrated
Russell Sapienza Partner, Entertainment, Media & Communications Advisory PwC
Toby Byrne President, Advertising Sales FOX Broadcasting Company & FOX Sports Media Group

Event Details

Event Type Seminar

Track  Creativity