Events: LATAM 2018 | Calendar / Advertising Week

9:30 ^AM

Global Keynote Series: Where to Be Creative

CDMX Keynote Stage

As news about the advertising industry continues to be depressing with clients cutting budgets, taking work in-house and generally questioning the value of advertising and ad agencies, this presentation will highlight six new types of creativity that can inspire a modern creative revolution and bring prestige back to the agency business. But, it requires acknowledging some deep changes occurring with clients and consumers that are forcing agencies to adapt or die. And the starting place for adaptation is recognizing where creativity still retains the power to drive brands and deliver growth.

Barry Wacksman EVP, Global Chief Strategy Officer, R/GA

Barry Wacksman

10:05 ^AM

Global Keynote Series: Marketing in the Age of Assistance

CDMX Keynote Stage

Today's consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Joseph Corral, Chief Performance Evangelist at Google to discuss how brands are harnessing intent, data and machine learning to delight consumers and drive business results.

Joseph Corral Head of Marketing for Micro-Moments, Google

Joseph Corral

10:40 ^AM

Global Keynote Series: Advertising’s Bermuda Triangle

CDMX Keynote Stage

In this session, join Hearts & Science President for P&G business in New York, Zach Treuhaft as he explores how brands can navigate these turbulent times, and sail towards success.

Brands face a ‘Bermuda Triangle’ when it comes to connecting with consumers: They LACK THE DATA and tools needed to plan against an increasingly untrackable audience, the content they can reach audiences in is often low-quality at best or FRAUDULENT AT WORST and consumers are increasingly AD-BLIND anyway, addicted to apps and utilities.

Zak Treuhaft President P&G Business, Hearts & Science Worldwide

Zak Treuhaft

11:15 ^AM

Global Keynote Series: The Art of Filmmaking

CDMX Keynote Stage

Honored filmmaker and director Gaz Alazraki speaks to the art of filmmaking.

Gaz Alazraki Writer & Director

Gaz Alazraki

12:00 ^PM

Global Keynote Series: Creating Powerful Brands and Persuasive Stories amid the Digital Distraction

CDMX Keynote Stage

Has our obsession with the tools of technology lessened our focus on creating emotional connections between people and brands? Keith Reinhard raises some interesting questions in a highly visualized reminder of the basics of building brands and influencing behavior.

Keith Reinhard Chairman Emeritus, DDB

Keith Reinhard

12:45 ^PM

Global Keynote Series: Building Global Brands while Appealing to Local Cultures

CDMX Keynote Stage

Global marketers have always been faced with the challenge of balancing the intricacies of a local culture with unique consumer insights and needs versus building a consistent global brand equity and messaging. Today’s global marketplace, combined with consumers’ affinity and love for their local brands, makes this marketing opportunity even that much more complicated.

Join Nannette LaFond-Dufour, McCann Worldgroup’s Chief Client Officer, for a rich discussion on the opportunities and challenges, involved in creating global brands in today’s exciting marketplace.

Nannette Lafond-Dufour Chief Client Officer, McCann Worldgroup

Alberto Bello Director Editorial, Grupo Expansión

Nannette Lafond-Dufour

Alberto Bello

1:00 ^PM

Video & Content El Heraldo Daily Debate

El Heraldo de México Stage

Join El Heraldo and panelists for a heated discussion on the state of magazine and newspapers in a world polluted with “fake news.” What are the biggest problems facing publications? What does the future look like? And who can be trusted?

Hugo Corzo Zanabria Editor General, El Heraldo

Claudio Flores Thomas VP Comité de Lineamientos y Mejores Prácticas, IAB México

Vanessa Bernal News Anchor & Producer, Univision

Pablo Jimenez Zorrilla VP Legal & Corporate Affairs, Middle Americas, ABInBev

Hugo Corzo Zanabria

Claudio Flores Thomas

1:00 ^PM

How Can Brands Work Together with Creators

OATH Stage

Hear from Youtube influencers on their latest brand collaborations.

Alejandra González Content Partnerships Manager YouTube Mexico & Colombia, YouTube

Karen Velázquez Social Influencer, Los Polinesios

Alejandra González

Karen Velázquez

1:30 ^PM

Everything Changes but the Avant-Garde

Workshop Stage presented by Samsung

Join this session to understand the relationship that exists between economic growth and avant-garde thinking, which also reviews the trends that will mark society, economy, consumption and culture in 2018 - 2019.

Luis Carlos Chacón Futures Director - Forbes TrendLine, BusinessCase Inc

Luis Carlos Chacón

1:50 ^PM

Video & Content The Future of Video

El Heraldo de México Stage

Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.

Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.

Ryan Moore Global Video Specialist Director, Twitter

Claudia Contreras Marketing Director IM and CMO, Samsung Electronics Mexico

Selman Careaga Chief Marketing Officer, Coca-Cola de México

Ricardo Dias VP Marketing Middle Americas, AB InBev

Ryan Moore

Claudia Contreras

1:50 ^PM

Media & Entertainment The Start of a Revolution. A Look Inside The Big Baller Brand

CDMX Innovation Stage

LaVar Ball, a disruptor and change agent, knows how to make headlines and is creating a brand that the sports world has never seen the likes of. Rudy Cline-Thomas and Harrison Gaines will discuss the business, the mindset and the future of all things Big Baller Brand.

Rudy Cline-Thomas Founder and Managing Partner, Good Counsel Agency

Harrison Gaines Founder and CEO, SLASH Sports & Entertainment

Rudy Cline-Thomas

Harrison Gaines

1:50 ^PM

PRINT IS NOT DEAD!

OATH Stage

Four of Grupo Expansión editors will tell the audience about the efforts the group has done to keep being relevant to the audience and the advertisers.

Pei Garza Radio Host

Claudia Cándano Editor in Chief, Elle

Carlos Fernández de Lara Tech Editor, Editor in Chief , Grupo Expansión, Tec Review

Eladio González Editor in Chief, Grupo Expansión

Sarayd Luna Editor, Chief S1ngular

Pei Garza

Claudia Cándano

2:30 ^PM

Artificial Intelligence Will the Rewards of AI Outweigh the Risks?

OATH Stage

As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.

Roxana Rabinovch Academic Director , Luxurylab Institute

Alicia Bandala Pimentel Managing Director, KONE Mexico

Armando Betancourt Digital Sales Director LATAM, GE Power

Guillermo Bilbao Sainz Country Manager, Mexico , PA Consulting

Vince Lynch CEO, IV.AI

Roxana Rabinovch

Alicia Bandala Pimentel

2:30 ^PM

Video & Content Masters of Monetizing Content

El Heraldo de México Stage

What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.

Roberto Fernández del Castillo Head of National Operations - Mexico, Uber

Juan Pablo Munevar Director of Strategy and Business Development, Adstream

Naren Nath President and COO, MetaRail, Inc

Diana Ramírez Sales Director, Mexico, Twitter

Eric Tourtel Senior Vice President, Latin America, Teads

Roberto Fernández del Castillo

Juan Pablo Munevar

2:30 ^PM

Mobility Based Marketing for RETAIL. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

José Manuel Tena Industry Manager- RETAIL, Waze- Google

José Manuel Tena

2:30 ^PM

Media & Entertainment The World Cup

CDMX Innovation Stage

The passion of sport is never more apparent than during the World Cup. As the 2018 competition approaches, learn how fans participate in the games, get insights into viewership ratings, and hear from a broadcaster and sponsor on the football phenomena of the decade.

Rodrigo Morales Vice President, LATAM, Wasserman

Macarena Alexanderson Nielsen Sports Director, Nielsen México

Gabriela Loyola Sales Manager, Facebook

Pedro Reyes Editor de Estilo de Vida, Grupo Expansión

Rodrigo Morales

Macarena Alexanderson

3:20 ^PM

Video & Content Streaming is the New Black

El Heraldo de México Stage

Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Matteo Ceurvels Senior Researcher, Latin America & Spain, eMarketer

Iván Marchant Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM

Eddie Vaca Founder and CEO, AmpLive

Gerardo Vélez Head of Entertainment Partnerships for Latam, Twitter

Matteo Ceurvels

Iván Marchant

3:20 ^PM

Artificial Intelligence How AI is Going to Shape Our Future

OATH Stage

An insightful look at advertising from the past to the present, and how it is expected to adapt in the future using AI technology.

Emi Gal Studio CEO and Group CMO, Teads

Emi Gal

3:20 ^PM

Media & Entertainment The Brand As Commissioner: Why More Marketers Are Going Audience-First

CDMX Innovation Stage

In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?

Juan Pablo Spinetto Executive Producer, Bloomberg TV, Businessweek Mexio

Constantin Bjerke CEO, Crane.tv and Cult Global

Juan Manuel Sánchez Martínez Vice President Marketing, Pernod Ricard

Juan Pablo Spinetto

Constantin Bjerke

3:30 ^PM

The Unreachables

Workshop Stage presented by Samsung

Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.

Ana Larios Managing Director, Hearts & Science Mexico

Sergio Diaz Data & Analytics Director, Omnicom Media Group

Andrés Claudio Executive Director, Business Development LATAM, Hearts & Science

Ana Larios

Sergio Diaz

3:30 ^PM

Startup Summit: The Finals

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Marcus Dantus Founder and CEO, Startup Mexico

Pablo Martinez Flores Founder, Klustera

Jose Molina CEO, Publicis Drugstore

Alfredo Montoya Founder & CEO, Colaborativo

David Pena Product Manager, eCommerce, ZX Ventures

Pepe Zaga General Director , Vicky Form

Marcus Dantus

Pablo Martinez Flores

4:10 ^PM

Video & Content Intelligent Search in the Age of Assistance

El Heraldo de México Stage

We live in the age of assistive technology and increasingly consumers expect ads that are personal, immersive and useful, helping them to solve their most pressing needs without friction through any screen. This forces us to re-imagine our strategies and understand how we can rely on artificial intelligence to be more present at the right times with the right message. Join Deb Reyes, Head of Performance Strategy for Spanish Speaking Latin America to discuss Google's latest launches in Search and how having a clear measurement strategy can help advertisers succeed today.

Deb Reyes Head of Performance Solutions - SPLatam, Google

Deb Reyes

4:10 ^PM

Media & Entertainment Celebrities as Disruptive New Media

CDMX Innovation Stage

Hear a panel discussion on the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences.

Oscar Uriel Actor, Writer, Producer

Gaz Alazraki Writer & Director

Kuno Becker Actor & Director

Cory Crespo President & Co-Founder, COLOüRs & CMX Management Mexico

Jorge Mondragon Co-Founder, COLOüRs & CMX Management Mexico

Oribe Peralta Professional Football Player

Oscar Uriel

4:15 ^PM

Artificial Intelligence MERGE, The Closing Gap between technology and us.

OATH Stage

Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.

But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.

Fernanda Campos Managing Director, PHD Mexico

Alejandro Clabiorne Managing Director, LATAM, PHD

Hernan Cortes Caraveo Industry Lead CPG, Facebook

Ana Laura Barro Client Business Partner, Nielsen Ibope

Emilia Reyes Media, Pernod Ricard

Fernanda Campos

Alejandro Clabiorne

4:30 ^PM

Reputation Building in the Digital Arena

Workshop Stage presented by Samsung

CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally and externally and digital can make the difference, helping to manage the whole chain of reputation from monitoring to positioning with mass precision.

Amanda Berenstein Managing Director, Mexico, Weber Shandwick

Josué González Chief Digital Officer Latin America & Caribbean, McCann Worldgroup

Amanda Berenstein

Josué González

4:50 ^PM

Video & Content How To Create A Great Content Marketing Strategy

El Heraldo de México Stage

All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.

This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.

Juan Carlos Samper Co-Founder and CEO, We Are Content

Juan Carlos Samper

5:30 ^PM

AW Connects

Papalote Museo del Niño

Come have a drink and network with fellow Delegates at our nightly connects cocktail events.

Open to all Delegates.

8:00 ^PM

Advertising Week LATAM Wrap Party

Lunario

Close out The Week with a special live performance from Fonseca!

BY INVITATION ONLY + PLATINUM DELEGATES

Music Powered by Magnus Media

Fonseca Artist

Fonseca

CDMX Keynote Stage

El Heraldo de México Stage

OATH Stage

CDMX Innovation Stage

Workshop Stage presented by Samsung

Heineken Lounge

Lunario

Monumento a la Revolución

Papalote

Agency

Artificial Intelligence

Data

Presented byAcxiom

Innovation

Presented byNielsen

Leadership & Culture

Mar Tech

Media & Entertainment

Storytelling

Video & Content

Presented byTwitter

Search Events