As news about the advertising industry continues to be depressing with clients cutting budgets, taking work in-house and generally questioning the value of advertising and ad agencies, this presentation will highlight six new types of creativity that can inspire a modern creative revolution and bring prestige back to the agency business. But, it requires acknowledging some deep changes occurring with clients and consumers that are forcing agencies to adapt or die. And the starting place for adaptation is recognizing where creativity still retains the power to drive brands and deliver growth.