In this session...
Leading retailers and brands will discuss how they are adapting their marketing as consumers face belt-tightening, Gen Z comes of age, and amid the rise of retail media. We will also question whether betting on "blue-sky" channels like the metaverse, Gen Alpha or social commerce makes sense right now compared to "tried and true" channels like CTV, retail media or display.
What You'll Learn from This Session...
- Find out what channels are driving consumer purchasing.
- Learn how retail brands are responding to consumers despite the economic pressures.
- Understand the future of retail media and other current marketing innovations.
