Part of the six strong management team that leads ISBA, which represents the interests of 450 leading British brands spending £10b PA on marcoms activities.
Runs the consultancy and best practice division of ISBA working with ISBA's blue chip advertiser members on 2000 plus projects PA, Advises on marketing transformation, agency contract and fee negotiations, benchmarking, agency search and selection, relationship evaluation and general client/agency issues. Expert in comms agency marketplace and marcoms trends. Always looking ahead of the market to the next thing to impact the marketing community. Coach and advisor to many senior advertisers.
Debbie has an Honours degree in Fine Art, CIM marketing qualifications, is part of the Hyper Island digital alumni and is a member of the elite, thought leading comms industry women's group WACL. She is also a mentor for tech start-up University Cribs.
Debbie Morrison Job Title Director of Consultancy & Best Practice Company ISBA Connect via
