Shan Henderson

I have been in digital and mobile advertising for 20 years, including 5 years at OMD UK, as Head of Digital, then moving to work at OMD's biggest client, Vodafone, as Head of Mobile Advertising in 2007. After setting up the fledgling O2 Media proposition, which became Weve, and a period running a mobile advertising recruitment consultancy, I joined Criteo as Media Services Director, and since 2015, Mobile Director at Yahoo UK.