In this session...
How do you plan your mobile future? Many media entities today are still in the early stages of mastering the mobile platform, but as globalisation and continued advancements in mobile technology and apps begin to change the mobile arena, marketers need to begin thinking strategically on a global scale. As the mobile device is now central and essential to the modern day consumer, marketers, businesses and brands must begin planning now in order to stay up-to-date and ahead of the game.
