Danny Hopwood

Danny leads Publicis Media’s programmatic strategy and technology for the EMEA region.

He is responsible for delivering market leading programmatic data and technology solutions that offer flexibility, brand protection, transparency, and performance for Publicis Media clients across Zenith, Starcom, Blue449, Mediavest|Spark and Perfomics.

Danny is part of Publicis Media’s Global Programmatic Board that oversees the development and advancement of the group’s data-driven investment strategy. Danny also acts as a link into the wider Publicis Groupe technology strategy working closely with the likes of Publicis.Sapient and the NextTechNow initiative, to identify and deliver market leading solutions.