In this session...
Video is a massively growing format and is equally cluttered with various opportunities for the advertiser. With over 23% growth in video ad spend in 2017 alone, the question is, what do advertisers really want? Along with leaders from WPP, Publicis and Dentsu Aegis we will address the industry concerns and aim to answer questions on topics such as completion rates, data and viewability. All that, to help us all improve our video strategy!
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