In this session...
TV, radio, print media – all held accountable by industry standards that maintain quality and counteract fraud. Why not digital advertising? As brands become national news for the wrong reasons, marketing budgets end up in the wrong pockets and programmatic is scapegoated as the culprit. We ask how we got into this mess, and how we clean it up. If the future of all advertising is programmatic, surely now is the time to act. Is industry self regulation the answer? What would a digital advertising code of conduct look like?
