In this session...
Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will engage in a lively debate to help our industry understand how to create content and engage with different communities without the clichés.
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94% of the British journalism industry is white and recent figures highlight a drop in ethnic diversity in Adland over the past year. What does this mean for advertising and speaking to communities, in the new ages of video media, without stereotyping? Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will be joined by leading voices to discuss the lack of BAME representation in media and advertising.
https://www.theguardian.com/media-network/2016/mar/24/british-journalism-diversity-white-female-male-survey
http://www.ipa.co.uk/page/ipa-gender-and-diversity-targets-and-figures-for-the-uk%E2%80%99s-biggest-advertising-agencies#.WIY8MbaLRhE
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