Elsa Castro Blumberg

Elsa Castro Blumberg is VP, Media and Market Research/Analysis at Xandr.
Ms. Blumberg was most recently part of the Product Marketing team at Xandr and joined WarnerMedia in late August to focus on media and addressable products. As part of the WarnerMedia Commercial Ad Sales team, Elsa develops research-driven sales enablement strategies and narratives to demonstrate how addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency. Elsa also works closely with agency partners and clients to deliver consultative solutions for client campaign objectives for all budgets.
Prior to joining Xandr, Ms. Blumberg held Vice President positions at NBC Universal and FOX Cable Networks, leading research and measurement and establishing category expertise of consumer behavior within industry verticals.
Elsa graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.