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AW2020


Highlights & Archive


6 GLOBAL MARKETS. UNLIMITED IDEAS.

AW2020 was a reimagined virtual event for a global audience. With programming from the US, Europe, LATAM, Asia, APAC and Africa, the agenda is purpose-built for you, no matter where you are.

OFFICIAL AW2020 TRAILER

Partners

Acxiom


Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom LLC. For more information, visit Acxiom.com.

Ampersand


Ampersand is a data-driven TV advertising sales and technology company. We reach 85 million households, providing viewership insights and planning on 40 million households, in every DMA, across more than 150 networks and in all dayparts. Meet Ampersand.

Disney Ad Sales


Disney Advertising Sales is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, and radio businesses. This includes ABC, ABC News, Disney Channels Worldwide, ESPN Networks, Freeform, Disney Digital, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Facebook


Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Hulu


Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Launched in 2008, Hulu is the only service that gives viewers instant access to current shows from every major U.S. broadcast network; libraries of hit TV series and films; and acclaimed Hulu Originals. Join us at Advertising Week to learn how Hulu, the original disruptors in Streaming TV, continue to lead as part of The Walt Disney Company and pave the way forward for consumers and brands.

NY Interconnect


New York Interconnect (NYI) has been an industry leader for over three decades. A joint venture among Altice USA, Charter Communications, and Comcast, NYI continues to pave the way for the future of media buying with its ground-breaking Audience One platform. Through a multifaceted approach, Audience One integrates multiple TV content platforms under one umbrella, creating a holistic marketing strategy that successfully proves a brand’s ROI. Targeting over 20 million consumers across 66 million screens in the New York market, Audience One integrates data-driven linear TV, addressable TV, video on demand, live streaming, and OTT in one powerful platform. The rise in TV viewership shows that audiences are consuming content more than ever, across all screens, and NYI’s team of marketers and strategists are experts at creating end-to-end integrated media plans that connect brands to the right consumers every time. NYI’s Audience One does it all – – and all through one simple media buy.

OpenX


OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive platform for publishers that includes one of the first and largest programmatic ad exchanges, Demand Fusion supply side platform technology and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.

OpenX is headquartered in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

Roku


Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. Today, Roku streaming devices are used by millions of consumers in North America, Latin America and in parts of Europe including the UK, Ireland, and France. We connect users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers. Roku is uniquely positioned with its sophisticated TV streaming platform and growing scale. The company operates the No. 1 TV streaming platform in the U.S. as measured by hours streamed.

Roundel


Roundel was founded as Target’s custom built advertising platform, providing a premium environment that wasn’t otherwise available to meet our standards. Today, we still stand on Target’s valuable first-party data, but the inventory and outcomes we deliver go far beyond Target.com. Roundel uses real people data in a premium, brand positive environment to deliver measureable business outcomes to all advertisers. We’re a modern media company that proves an age-old truth: People love a brand that knows what they like. Being a part of Target has taught us a lot about media. Namely, that instead of disrupting people’s lives, media can deliver joy—when it’s done right. For us, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what they’ll need—and delight them with it. This requires striking a new balance between analytics and empathy, code and common sense, IQ and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports. In short, it’s the act of moving media forward by making it meaningful to all of us: By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values. By putting brands—and their products—in the best position to grow business, gain trust, and build lasting relationships. By giving agencies a clear picture of where their clients’ ads run, who they reach, and why. Because at Roundel™, we believe media works best when it works in everyone’s best interests.

Triller


Triller is an AI-powered short-form video editing app and music discovery platform where users can create and share professional looking videos in seconds flat. Triller is the real thing. Fast-paced, positive, and addictively fun. It’s all about loving music, expressing yourself, and connecting with others who do too.

Twitter


Twitter is what's happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live-streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.