Born in Tokyo and raised in seven cities around the globe, he is known for his wide spectrum of creative works, ranging from leading global projects for brands like SHISEIDO GLOBAL, Toyota (Olympic/Paralympic), UNIQLO GLOBAL, Burberry, Red Bull, Lexus and Yamaha, to curating music festivals, opening flagship stores with BEAMS, resurrecting pianists with Artificial Intelligence, designing headphones for Bose and becoming the first consultant for GUCCI from the ad industry.
He has collected over 100 awards at Cannes Lions, Clio and One Show among others. In 2018, he was awarded the "Creative person of the year" title by the Japan Advertising Agency Association. After leaving his Executive Creative Director position at Dentsu Tokyo, he has moved on to establish the most awarded Creative Director Collective in Tokyo, “Tsuzuku”.
Toshihiko Tanabe Job Title Co-Founder/Creative Director Company TSUZUKU