Earthshot Prize nominator and Purpose Driven Innovation Ecosystem Group founder Christian Schmitz has brought together two pioneers in making the purpose and value of a corporation measurable. We will discuss the value model put forward by Prof. Philip Sugai from Doshisha University and Paul Beddie from SAP. We will elaborate how a corporation can fulfill its true purpose by contributing to people, planet and prosperity in the most comprehensive way which is ready to be applied with any corporation. We will discuss how the corporate sector can be transformed for achieving the sustainable development goals and corporations increase their perceived brand value.