OpenX will present the importance of environmental sustainability in ad tech and digital media. This session would serve as an opportunity to educate the audience on, specifically, the environmental impact of digital media, what OpenX and partners are doing about it and how other brand marketers can take action to reduce the carbon footprints of their own media supply chains.

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True or False? The advertising industry is responsible for the same amount of greenhouse gas emissions as the airline industry. Unfortunately, it’s true, and it's time we take action. From counting and verifying your carbon emissions, to realistic reductions and figuring out offsets, OpenX Japan Country Manager Keisuke Meguro will talk you through the surprising realities of the advertising industry's impact on the environment. He will also share examples of what leaders in the space have done to address the issue, as well as how you can take actionable steps to make a difference right away. Let’s work together to take an active role in creating a more socially responsible and sustainable future. View Less