COVID-19 has had a impact on the OOH industry. Even in the midst of difficult time, the intention from marketers to use OOH advertising continued. The digitalization of OOH is being promoted in a progressive manner, particularly in New York and London, and the amount of investment in overseas markets in 2022 is expected to increase by more than 36% year-on-year.

So how is DX taking place in Japan these days, and what new benefits are being created for advertisers? In this seminar, we will introduce historical data calculation using location data such as NTT DOCOMO's “Mobile Spatial Statistics" ("Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, INC.) and LIVE BOARD's impression measurement logic, which follows global standards. View More

In the second half, examples of programmatic distribution based on these and the outlook for "mobile data value" will be presented as well. View Less