Over the last 20 years, digital transformation has dominated brands’ approach to meeting consumers where they are. Now, that journey has led them into uncharted territory: virtualization, a new frontier for growth at the forefront of evolved consumer behaviors and expectations. In this talk, Wesley ter Haar gives shape to the virtualized mindset: how can brands leverage tech innovation to solve consumer needs and revolutionize the human experience? From exploring how to make meaning in digital spaces to examining the implications of data portability and more, audiences will better understand the role that digital experience plays in representing brand values—and in daily life—at the advent of an inventive new era.