Along with the amendment of personal information protection law and changes in specification of major platformers, it is becoming difficult to resolve advertisers' marketing issues by using only Cookie and device ID targeting as before.

Contextual targeting, which targets according to the contents and contexts on the websites where ads are delivered to, has come into the limelight as a new targeting method. However, is it merely a replacement for Cookie targeting?

In this session, we will introduce the potentials of contextual targeting by highlighting some actual campaign use-cases analyzed from a quantitative and qualitative perspectives.