In recent years, the behaviors, values, and expectations of each and every customer are continuously changing at an unprecedented speed in the wake of pandemics, climate change, and other events. Shiseido, with no exception, is faced with the need to respond to these changes, which has led the company to declare a strong digital shift in 2020. View More

In order to drive digital transformation across the company to create new beauty experiences and further accelerate DX, Shiseido established a strategic subsidiary, Shiseido Interactive Beauty Co. In this session, we will introduce how Shiseido, a global beauty brand originated in Japan, views DX and how it is reinventing its services, organization and its culture by combining digital technology with the heritage inherited from its 150-year history. View Less