In this session...
Given the COVID-19 epidemic situation around the world, it is an incredibly exciting time for the programmatic DOOH market locally and globally to discover what’s next as people start stepping outside again, and the world reopens its doors to out of home, reigniting new opportunities for brand engagement in Japan.
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In this session, we will deep-dive into why programmatic DOOH is proving to be a must-have medium in 2022 and how it sets out to transform the conventions of traditional out of home media buying, targeting audiences at scale with more measurable value. We will also talk about success stories in Japan that utilize the weather-based triggers adapting dynamic DOOH creative, precision targeting and data-driven triggers to maximize reach and activate multi-market campaigns around the world.
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What You'll Learn from This Session...
- Why is programmatic DOOH a great medium to better fit alongside the other core digital channels in a brand's media mix
- Present local and regional case studies showcasing distinctive benefits of driving programmatic DOOH
- How programmatic DOOH is driving effectiveness and efficiency for advertisers and bringing more incremental value to media owners
